The American Colony Hotel, Jerusalem - Israel
Seven Stars Galleria Milano - Milan, Italy
The Townhouse Collection - Milan & Turin, Italy
Hotel Metropol - Moscow, Russia
Hotel Bristol Palace - Genoa, Italy

Our Company

"In order to be irreplaceable, one must always be different.”
~ Coco Chanel

Elite International Luxury Hotel Representation certainly differentiates itself from other hotel representation companies.  Our company consists of numerous professionals with a unique history in the luxury travel industry.  Legendary hotelier, George D. Schwab, founded Elite in 1992. A pioneer in the luxury hotel industry, George opened and managed eight FOUR SEASONS hotels, including the first Four Seasons Hotel in the United States, the Clift Hotel in San Francisco. After a 30-year tenure with the company, the last 12 years at the helm of the world-renowned Pierre Hotel in New York, George retired from the company and launched one of the first hotel representation companies in the United States.  During the next ten years, George traveled across the country introducing a collection of luxury European hotels to the top travel agencies in the country, while at the same time, holding the position as Chief Site Inspector for The Leading Hotels of the World, Ltd.

Today, Elite International Luxury Hotel Representation is lead by George’s youngest son, Gregory.  With the support of Greg’s wife, Sandy, and his sister, Jeannie, the company is truly a "family business.”  Gregory began his hotel career working at The Leading Hotels of the World, Ltd., responsible for the top accounts on the east coast. Having lived in luxury hotels, Gregory has had a unique upbringing, combining his personal experiences with extensive hotel and business education to become an industry leader in the U.S. luxury travel industry.

Gregory’s wife, Sandy, joined the company in 2004 to help increase the sales and marketing presence within the United States, Canada and Mexico.  Sandy’s business experiences include hotel positions as Entertainment Manager at the Windsor Court in New Orleans, Director of New Business Development at the Waldorf Astoria in New York and Director of Sales - North America for London-based Guoman Hotels and Leisure Sales Executive for Ocean Reef Club in Florida.

Recognizing that a constant presence was essential for a successful representation company, Gregory convinced his sister, Jeannie, a family law attorney for more than 20 years, to make a career change and open and manage a representation office in Los Angeles.  Like her brother, Jeannie experienced a similar lifestyle, growing up in the luxury hotel business.  Jeannie has also held numerous hotel positions.  Her knowledge and enthusiasm for the business has made her career change an easy transition. 

ELITE International Luxury Hotel Representation is a full-service sales and marketing company specializing in the luxury travel market. ELITE promotes luxury hotels, resorts, villas and restaurants throughout the world, utilizing its long-standing relationships with the key decision makers in the luxury travel markets across North America to promote and facilitate leisure, corporate and group/meeting business to these iconic hotels and luxury travel-related products.

ELITE offers a variety of services ranging from direct sales appointments to the top 1,000 travel agencies to a number of unique and highly regarded sales and marketing events targeting the key luxury travel producers and influencers; from establishing special contract agreements with the largest travel companies to developing sales and marketing strategies that will ensure maximum productivity from the most highly regarded travel companies; from publishing a monthly newsletter that reaches an audience of over 12,500 qualified travel-related personnel to creating customized electronic promotions that induce immediate hotel inquiries to our member hotels. As a result of these services and many more additional sales and marketing activities, ELITE member hotels are positioned expertly to compete and succeed within this ultra-competitive North American luxury travel market.

Our unsurpassed experience, knowledge and passion for the hotel business makes Elite International Luxury Hotel Representation a true leader in the North American luxury travel industry.
51 Buckingham Gate Taj Suites & Residence London
St. James Court – a Taj Hotel – London
The Beaumont Hotel – London

Grand Hotel Majestic – Bologna
Hotel Bernini Palace – Florence
Hotel Bristol Palace - Genoa
Hotel Due Torri – Verona
Seven Stars Galleria – Milan
Townhouse 8 – Milan
Townhouse 70 – Milan

Baur au Lac – Zurich
Bellevue Palace – Bern
Grand Hotel Kronenhof – Pontresina
Hotel Monte Rosa – Zermatt
Hotel Schönegg - Wengen

Kulm Hotel St. Moritz – St. Moritz
Victoria-Jungfrau Grand Hotel & Spa
– Interlaken
Palace Luzern – Lucerne
Mont Cervin Palace – Zermatt


Hotel Metropol Moscow – Moscow

Grand Hotel Wien – Vienna
The Ring Hotel – Vienna
Thurnhers Alpenhof – Zurs (Arlberg Region) – Ski Resort

Czech Republic:
The Augustine – Prague



United States of America:
Lombardy Hotel – New York City, New York
Ocean Reef Club (Exclusive Private Club) – Key Largo, Florida


Alain Ducasse Enterprises

Boutique Resorts:
Hostellerie de l’Abbaye de la Celle  - La Celle (Provence, France)
La Bastide de Moustiers – Moustiers-Sainte-Marie (Provence, France)

Le Jules Verne – Paris, France
Alain Ducasse au Plaza Athenee – Paris, France
La Cour Jardin – Paris, France
Aux Lyonnais – Paris, France
Rech – Paris, France
Benoit – Paris, France
Allard – Paris, France
Le Relais Plaza – Paris, France
Rivea – St. Tropez
Le Louis XV – Alain Ducasse – Monte Carlo, Monaco
Le Grill – Monte Carlo, Monaco
La Trattoria – Sporting Monte Carlo – Monaco
La Trattoria Toscana – Tuscany, Italy
Alain Ducasse at The Dorchester – London, England
Benoit – New York City, USA
MIX – Las Vegas, USA
Pinch American Grill – Empire City Casino (Westchester, NY), USA
MIX – St. Petersburg, Russia
Le Comptoir de Benoit – Osaka, Japan
Beige – Alain Ducasse – Tokyo, Japan
Benoit – Tokyo, Japan
Spoon by Alain Ducasse – Hong Kong, China
Idam – Doha, Qatar

Cooking School:
Ecole de Cuisine Alain Ducasse
– Paris, France


  • Leaders in North American luxury hotel representation (sales and marketing).

  • Thoroughly experienced, knowledgeable and educated team of professionals.

  • Highly dedicated and passionate team of forward, "out-of-the-box” thinkers.

  • Results-oriented professional team specializing in multi-tasking and problem-solving activities.

  • Excellent, long-standing relationships with the top travel companies (and travel influencers).

  • Full and continuous market coverage with offices in New York and Los Angeles – direct sales appointments to the top 1,000 Virtuoso, Signature, Ensemble and American Express travel companies.

  • Successful business model with a balance of personal sales activities (direct sales appointments, hosting of dinners, etc.) and new technologies.

  • Unique and effective marketing events (Ocean Reef Club Culinary Weekend Sales Promotion, hosted reception for the personal assistants (lifestyle managers) of the A & B-List celebrities of Hollywood, etc.).

  • Access to the first-ever ‘a-la-carte menu’ of sales, marketing and PR services within some of the most viable global markets.

  • The most cost-effective new business concept for sales, marketing and PR services as it relates to the luxury travel industry – Global Marketing Alliance.

  • The Schwab family cumulatively represents more than 100 years of luxury hotel experience.

  • Founder, George D. Schwab, is a pioneer in the luxury hotel industry, having opened and managed eight FOUR SEASONS Hotels (including the first two Four Seasons hotels in the United States).

  • George D. Schwab held the position of Chief Site Inspector for The Leading Hotels of the World, Ltd. for more than 10 years.

  • Gregory Schwab, President & CEO, was raised in the business and has balanced years of luxury hotel experience with an MBA (double masters) in International Marketing and Business (including a specialization in Operations Management).

  • Gregory Schwab held a sales management position at LHW for seven years, responsible for the top accounts of the company.

  • Unsurpassed hotel presentations in the top travel companies across the United States and Canada.

  • Known throughout the industry as hosting some of the top marketing events such as travel agent showcases, receptions and dinners.

  • Customized sales and marketing strategies for each member hotel. Ability to quickly manipulate sales and marketing strategies based upon an ever-changing economy.

  • Experts in hotel grand openings.

  • Unique perspective of the luxury hotel business with a family that lived in luxury hotels for over 30 years.

  • We love what we do and we are very good at it!

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